Parramatta Eels - Game Day Graphics

BUILDING
PARRADISE

Making a stadium come to life

The Eels’ existing stadium creative came from multiple vendors, and consequently looked patchy and disjointed. It didn’t reflect their brand, and it didn’t tie into their in-market comms.

A tight collaboration

Light & Fury worked closely with the Parramatta Eels to activate their refreshed brand creating consistent stadium design experience, in harmony with their social and print branding.

With the team and their event company, we developed a pre-game show that hit predefined “story-beats” to enhance the game day experience and ensured high engagement among returning fans.

Every moment covered

Signature graphic moments elevated on-field performance, and bespoke player animations let fans celebrate with their favourites.

We harnessed Commbank Stadium’s latest technology, creating a bubbling cauldron of blue and yellow. Spellbound Eels fans soaked up the brand from start to finish.

DELIVERABLES

Design and Art Direction of core graphics system
Creative Direction of vision packages
Pre-game stadium experience
Branded LED and Big Screen Graphics
Sponsorship activations

4/10-12 George Street
Leichhardt, NSW 2040
Australia

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• Game day Graphics
• Hype Reels
• Sponsorship activations
• Player Profiles
• Promos
• Broadcast Graphics
• Advertising

Creative Direction
Art Direction
Design
Animation
Live Action Shoots
Editing
Post Production
Audio mixing

In the spirit of reconciliation Light & Fury acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.