STATE OF ORIGIN 2023
THE RIVALRY
RETURNS
Continuing our involvement with one of Australia’s biggest sporting events, Light & Fury worked with the NRL to further elevate this gladiatorial contest.
FROM STRENGTH TO STRENGTH
The pieces were in place this year for us to build and grow on last year’s success. We consolidated the game day experience, tightened our graphics, crafted mind-blowing video packages, and introduced new brand activations.
A strengthened collaboration with the NRL smoothed the process and allowed us to build a pre-game experience second to none. We supported the experience rollout with our in-depth background knowledge and in-person support. Although the deliverables list had increased from last year our internal processes ensured this was the smoothest rollout yet.
For more detail on the creative process see last years' case study.
BRINGING IN THE CROWDS
State of Origin Game 1 achieved a record attendance for the NRL in the AFL stronghold of Adelaide. This was followed by sellout games in Brisbane and Sydney.
We also integrated more sponsorship into our graphics system allowing the NRL to capitalise on the record attendance through multiple income streams.
DELIVERABLES
- Design and Art Direction of core graphics system
- Creative Direction of vision packages
- Pre-game stadium experience
- Branded LED and Big Screen Graphics
- Sponsorship activations
STATE OF ORIGIN 2023 - BIG SCREEN & LED EXECUTION
TEAM SPECIFIC CREATIVE
LED FULL CANVAS CREATIVE
4/10-12 George Street
Leichhardt, NSW 2040
Australia
• Game day Graphics
• Hype Reels
• Sponsorship activations
• Player Profiles
• Promos
• Broadcast Graphics
• Advertising
Creative Direction
Art Direction
Design
Animation
Live Action Shoots
Editing
Post Production
Audio mixing
In the spirit of reconciliation Light & Fury acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
4/10-12 George Street
Leichhardt, NSW 2040
Australia
In the spirit of reconciliation Light & Fury acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.