PARRAMATTA EELS - GAME DAY GRAPHICS
THE WEST
HAS RISEN
A NEW SEASON, A NEW BRAND VISION
Light & Fury’s task was to ensure the Parramatta Eels’ home ground was the visual embodiment of their new brand identity. Taking their new look and feel, we crafted site specific animations that would bring ‘The Rising West’ alive. Our main driver; give the Eels one of the best game day experiences in the league.
A TIGHT COLLOBORATION
Light & Fury worked closely with the Parramatta Eels to activate their refreshed brand creating consistent stadium design experience, in harmony with their social and print branding.
With the team and their event company, we developed a pre-game show that hit predefined “story-beats” to enhance the game day experience and ensured high engagement among returning fans.
EVERY MOMENT COVERED
Signature graphic moments elevated on-field performance, and bespoke player animations let fans celebrate with their favourites.
We harnessed Commbank Stadium’s latest technology, creating a bubbling cauldron of blue and yellow. Spellbound Eels fans soaked up the brand from start to finish.
DELIVERABLES
- Design and Art Direction of core graphics system
- Creative Direction of Hype packages
- Pre-game stadium experience
- Branded LED and Big Screen Graphics
- Sponsorship activations
PARRAMATTA EELS 2023 - BIG SCREEN & LED EXECUTION
LED FULL CANVAS CREATIVE
4/10-12 George Street
Leichhardt, NSW 2040
Australia
• Game day Graphics
• Hype Reels
• Sponsorship activations
• Player Profiles
• Promos
• Broadcast Graphics
• Advertising
Creative Direction
Art Direction
Design
Animation
Live Action Shoots
Editing
Post Production
Audio mixing
In the spirit of reconciliation Light & Fury acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
4/10-12 George Street
Leichhardt, NSW 2040
Australia
In the spirit of reconciliation Light & Fury acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.