NORTH QUEENSLAND COWBOYS - GAME DAY 2023

THE NORTH
RIDES

Nothing beats playing at a home ground with your fans behind you and your brand emblazoned in-stadium.

CONTINUING SUCCESS

We worked with the North Queensland Cowboys in 2022 to turn Townsville stadium into their branded fortress. Their fierce home ground mentality helped them progress from 16th on the ladder to 2nd in the space of the year. This year we collaborated with them to ensure we built on that success.

DEFEND THE NORTH

We took the experiences from the previous year and elevated the creative, building a full branded game day experience to adorn their stadium. From Hype reels to player profiles and in-game graphics. We also built branded activations they could sell to sponsors whilst maintaining their in-stadium presence.

Their core brand message is to ‘Defend the North’. With the stadium lit up with their branded graphics, no other team is going to be able to make it.

The feedback from fans has been ecstatic with the average attendance increasing from 13420 to 17,210 (2021-22)

NORTH QUEENSLAND COWBOYS - BIG SCREEN & LED EXECUTION

4/10-12 George Street
Leichhardt, NSW 2040
Australia

hello@lightandfury.tv

• Game day Graphics
• Hype Reels
• Sponsorship activations
• Player Profiles
• Promos
• Broadcast Graphics
• Advertising

Creative Direction
Art Direction
Design
Animation
Live Action Shoots
Editing
Post Production
Audio mixing

In the spirit of reconciliation Light & Fury acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.